Tau Group Announces Rebrand to Tretau as Part of Global Expansion Strategy

Pianezza, July 09, 2025 - Tau Group, the technology company at the forefront of the energy transition and a pioneer in electrification and decarbonization, is proud to announce its new brand name. The rebranding marks a pivotal milestone in the company’s international growth, aligning with its vision to unify operations and establish a stronger presence across global markets.  

What began as a local innovator has rapidly evolved into a global force shaping the future of mobility, renewable energy, and industrial electrification. Reflecting this accelerated growth and expanding impact, the company is unifying all current and future locations under a single name: Tretau. This new brand identity brings together teams, technologies, and stakeholders around the world under one commitment, to set the industry standard.   

“Tretau operates across e-mobility, renewable energy, electrical grids, and industrial markets,” said Francesco Taiariol, Co-founder and CEO. “By coming together under one name, we reinforce our global footprint and sharpen our focus. Our new identity helps us tell a clearer story about who we are, what we stand for, and the value we bring as a partner in electrification."  

Tau Group becomes Tretau as part of global expansion strategy

The name Tretau bridges past and future. It honors the company’s roots while capturing the spirit of transformation and forward thinking that has always defined its journey. Founded with the goal of reinventing a sector often slow to change, Tretau set out to make wire not just a component, but a catalyst for innovation across industries.  

“Our logo is a visual expression of who we are” said Taiariol. “Is just one part of a larger system that expresses our vision and where we’re going. It represents our leadership in powering the future of electrification.”  

Alongside the name change, Tretau is unveiling a new logo and refreshed visual identity, designed to reflect the company’s evolution and continued pursuit of technical and environmental excellence.  This rebranding signals the start of an exciting new chapter. With expanded global reach, a unified identity, and a continued commitment to performance and sustainability, Tretau remains driven by curiosity, expertise, and purpose.    About Tretau

Formerly known as Tau Group, Tretau is a global technology leader delivering next-generation insulated wire solutions for electrification. Its patented technologies combine the need for sustainable, resource-efficient production with the power, reliability and performance required by electric vehicles and machinery. This makes it possible to manufacture smaller, more durable, more environmentally-friendly and more powerful motors, transformers and generators. Tretau’s focus is on protective coatings for high-performance copper, aluminum, and steel wires with a low environmental impact.

Visit www.tau.group or follow Tretau on X and LinkedIn